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August 1, 2014 by tomdalzell

The Barbara Worth Hotel, El Centro

Barbara Worth Postcard

In 1911, Harold Bell Wright published The Winning of Barbara Worth, a historical novel set in the Imperial Valley.

Barbara Worth Harold Bell Wright Studio Barbara Worth Harold Bell Wright

Harold Bell Wright Ranch

The book tells the story of an engineer building an irrigation system for a desert community who competes with a cowboy for the affections of a farmer’s daughter.

Barbara Worth Book 1 Barbara Worth Book 2Barbara Worth Illustraiton 2 Barbara Worth Illustration 1

The story was made into a silent movie in 1926.   It starred Ronald Coleman, Vilma Banky, and a young Gary Cooper.

Barbara Worth Poster 1 Barbara Worth Poster 2 Barbara Worth Poster 3Barbara Worth became a central character in the mythology of the Imperial Valley.  She graced fruit and vegetable labels:

Barbara Worth Label 1 Barbara Worth Label 2 Barbara Worth Label 3 Barbara Worth Label 4 Barbara Worth Label 5

Finally arriving at the point of this posting, Barbara Worth was also the name attached to the grand old hotel of El Centro.

Barbara Worth Hotel 1 Barbara Worth Hotel 2

Harold Bell Wright 2 Barbara Worth Hotel 3

Barbara Worth Hotel 6Barbara Worth Hotel Envelope Barbara Worth Hotel MenuThere are many more postcards of the hotel here.  This photo shows the lobby in the late 1950s when the Mission style had been replaced with an ode to I Love Lucy.

Barbara Worth Int Redone

Fire took the hotel, orange couches and all, in 1962.

Barbara Worth Hotel 4 Fire Barbara Worth Hotel 5 FireWhen I first went to El Centro in 1972, the lot where the hotel once stood had been turned into a used car lot.  But I heard about the hotel from old-timers, and I had a couple of fascinating conversations with Sheriff Fox about his hunch that the fire was set as a small part of a scheme that would have been worthy of a no-good-guys Jim Thompson story with grifters, losers, sociopaths,  and nihilists aplenty.

There were other Barbara Worth cafes and hotels.  There was the Barbara Worth Cafe in Jacumba, a census-designated place in the mountains between El Centro and San Diego:

Barbara Worth Hotel JacumbaAnd a hotel in San Diego:

Barbara Worth Hotel San Diego

And a country club named after her in Holtville, east of El Centro.

Barbara Worth Country Club Holtville

But she is gone in El Centro.  We can watch the movie, and see the young faces of actors who are long dead, and imagine a grand hotel in a town filled with hope and dreams.

banky-colman-barbara-worth

I showed this collection of photos to my friend and asked for his take on Barbara Worth. He was lost, though.  Mentioning Gary Cooper took him to Ball of Fire, in which Cooper plays a professor doing field work on slang for an encyclopedia. Cooper stars with Barbara Stanwyck, and when it comes to Barbara Stanwyck, my friend is off the rails.

Ball of Fire

Meanwhile, though, back at my ranch – or hotel – what did my friend think of Barbara Worth?

IMG_3677

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3 Responses to The Barbara Worth Hotel, El Centro

  1. Charles LeBlanc says:
    July 1, 2016 at 4:20 am

    My great-grandpa used to make my dad change the lightbulbs on the Hotel sign before it burned down. I have the newspaper about the fire framed.thanks for teaching me a little more about it.

    Reply
  2. Brent Roubison says:
    May 31, 2017 at 12:50 am

    There is a nice exhibit at the Pioneer’s Museum regarding the saga at Hotsville. Really great!

    Reply
  3. Grover Lucas says:
    October 13, 2018 at 7:18 pm

    I stumbled onto this .somehow,I was 12 years old when the old hotel burned I remember we must have lived close because its the first building I had ever seen burn . People were running everywhere around an everyone came out to see the terrible blaze .

    Reply

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