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December 5, 2014 by tomdalzell

Maidenform “I Dreamed” Bra Advertisements

What Gabby had sent my friend was an envelope filled with magazine advertisements from the 1950s and the 1960s, examples of Maidenform’s 21-year “I dreamed….” campaign.

305b1695bae3996faf83e5c3c0557f11 4253a655599d7fd59d0f3030e74fbf01 1802446392_7c264328ee_b 5590126485_53030e77e9 a8ffa55a77430eb2ebe5db1c3467a415 i-dreamed-maidenform-ad-featuring-juli-lynne-charlot-circle-skirt maidenform_2 maidenform-bra-july-1955 maidenform51sm Picture-4 viewmaidenform16xtmjgvxy0j8xfm x9vgs2r0o1gupp OLYMPUS DIGITAL CAMERA viewmaidenform23 viewmaidenform2 o_maidenform-bra-original-magazine-advertisement-1954-4ad1 medusa4 Maidenform Maidenform-3 l-2rimbp3g06xxu5 I-Dreamed-I-Real-Dish c64ac431fced361f81be184a08a27dba 5936647153_24d4e67d9d_b 6a00d83451ccbc69e20120a803a04b970b-400wiviewmaidenform63 tumblr_m77c1c7Wpx1qzdzbuo1_500 r1491a MaidenformSwinging63 maidenform-ad l-hd9zubrsf8krde classicbeauty1965 ale 4532597664_f5dac5dc7e_z 420015_f520 1961g 6a00d83451ccbc69e20128777334e6970c 6a00d83451ccbc69e2010536da1568970c-400wi 6a00d83451ccbc69e2017ee9bd0562970d-400wiGoodness me – these are weird advertisements.  They would seem to appeal to men more than women, no?  We see underwear that we don’t usually see and from this leap to the thought of seeing breasts that we don’t usually see.

bra-burning_freedomtrashcanThe more extreme protests early in the women’s movement centered around wearing a bra make a little more sense after this view/whiff of the dominant paradigm.

I leafed through the photos with my friend.  He said, “Gabby says we should check out the paintings of Art Frahm.  Same deal.”

I was fine with checking him out, but first wanted to pin down what my friend thinks about these bra ads.

IMG_3677

 

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