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October 28, 2014 by tomdalzell

Levi’s Mechanical Rodeo

After looking over the photos of the signs of University Avenue, my friend suggested a ride.  We took his car for the occasion, a 1965 Mustang.  He  doesn’t drive anymore, but keeps the Mustang for special trips.

1965-ford-mustang-advertisement

I drove us down University to San Pablo.  He directed me north on San Pablo and then east into the hills of unincorporated Contra Costa County.  We turned onto a dirt road and then a mile later up a dirt driveway.  We parked near a wreck of a house, and my friend’s friend came out and greeted us.

He took us behind a barn.

levis041What the heck???????????

He took us inside.  He switched on a table lamp.

Lamp

And there it was.

Rodeo 2 Rodeo 1Wow!  From the Golden Gate International Exposition of 1939.  A 100% mechanical rodeo.  It moves.  It talks.  Its figures are all hand-carved likenesses of famous rodeo people.  And they’re all dressed in authentic Western togs, miniature replicas of garments made since 1853 by Levi Strauss & Company.  It was remarkably well preserved.  It is almost beyond words.

But that was not all.  The trailer was filled with rodeo toys on shelves on the walls.  Here are a few:

roy rogers rodeo ranch 3988 1952-roy-rogers-circus-rodeo-playsets-01 BullriderToy IMAG0009 vintage-paper-wild-west-toys-and-ge-appliances vintage-wild-west-cowboy-paper-toy-set rodeogame1

$_57Z0066795 semi Screen Shot 2014-10-27 at 3.02.34 PM 12-piece-pbr-rodeo-set-4 MegaRodeo-2 rodeo-toys_3157035 rodeo3 Screen Shot 2014-10-27 at 3.01.10 PM rodeo Screen Shot 2014-10-27 at 2.17.47 PM Screen Shot 2014-10-27 at 2.16.44 PMScreen Shot 2014-10-27 at 3.10.23 PMBlue coral 019649223107 4 Western Rodeo Western Rodeo PBR SA7U3DSC01983 BreyerWho knew?  We had some lemonade and pie with my friend’s friend and talked rodeo for a few minutes.

Salinas Rodeo ca.1930

I went to the California Rodeo in Salinas a few times in the 1970s.  The crowd was not entirely friendly to the cause of the farm workers.  We didn’t call attention to ourselves and our cause.

We drove home.  I don’t have to tell you what we listened to.

judycollinswhoknows

Yes – “Someday Soon,” with “My parents can’t stand him because he works the rodeo” and “He loves that damned old rodeo as much as he loves me.”

I said, “Well, that was really a trip.  What did you think of all that rodeo stuff?”

IMG_3677

 

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One Response to Levi’s Mechanical Rodeo

  1. Mark Fluss says:
    March 24, 2022 at 10:02 pm

    I saw the trailer near Auburn a few years ago. It has been moved, but it still shows on google maps

    Reply

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