When I posted photos of the signs of San Pablo Avenue, I could argue somewhat persuasively that the funkiness of San Pablo Avenue elevated the everyday to quirky. University Avenue does not have the panache of San Pablo Avenue, but I find signs to be inherently interesting and significant cultural markers.
Take, for example, the signs in these older photos taken at the intersection of University and Shattuck:
To remind – here is the northeast corner today, what used to be MacFarland’s and is today destined for the wrecking ball:
In this spirit – the spirit of signs as cultural markers – I offer these photos of signs along University Avenue in 2014. Not all the signs though – I am posting the signs advertising Indian businesses separately, cleverly calling them The Signs of Little India. Excluding India, here are the signs that I found Of Interest on University:
I took the photos to show my friend. He was clearly up to something. He handed me a brochure from 1939.
I said I would be more than interested in finding out why he thought that this was of interest and that I would be more than willing to do anything he wanted to do in pursuit of whatever it was he thought that was of interest, but first I wanted his take on the photos of the signs of University Avenue. He looked through them, smiling at times to himself. He then said: