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January 12, 2019 by tomdalzell

Berkeley Counterculture Stores 1968

opsyroc129p1

Screen Shot 2018-10-10 at 10.14.43 AM

The California Historical Society teaches that Jay and Ron Thelin’s Psychedelic Shop at 1535 Haight Street opened on January 3, 1966, “one of the earliest and most influential in the neighborhood. It provided informational literature on popular drugs like LSD; books on eastern religion and metaphysics; and other paraphernalia necessary for a ‘good, enlightened, and safe trip’ such as records, posters, madrases, incense, beaded necklaces, and pipes.”

Death_of_hippie

Photo: Peter Breining, the Chronicle

Photo: Peter Breining, the Chronicle

By the fall of 1967 it had flamed out.  Ron Thelin organized a funeral for the hippie combined with a three-day celebration ending Oct. 6, 1967.

Hairposter

The rock musical  Hair opened in New York 11 days later.

Be that as it may, I so enjoyed my random look at Berkeley’s counterculture stores that I went back for seconds, limiting my examination to 1966.  Now a third try – I went through all of the 1968 issues of the Barb and came up with these stores, or in a few cases these advertising graphics that suggested counterculture.

aa mug

Alley Artist Village Arts and Crafts Coop Avalon

Channing Place Restaurant Cornucopia Dementia Dow and Frosini

The flea market was not a new deal, but they embraced hippie graphics in their advertising like nobody’s business.

Flea Market 1 Flea Market 2 Flea Market 3 Flea Market 4

Freight and Salvage Granma Opening

I didn’t include bookstores in my first counterculture store post, but I include Granma here if only as a marker that it opened in 1968.

Graven Image Graven Image 2 Great Linoleum

Iceland rock venuei haven’t included music events but included this because of the venue – Iceland!

Jory Astrology Kathedral Kathedral 2

Which was it, 2361 or 2136?  Come on people!

Lord Buckley

Lord Buckley means so much to me that I include this ad for an album of his here.  He died in 1960.

Magic Theatre

I include this because (1) the Magic theatre deserves its own quirky historical Berkeley post and it will get it; and (2) the Venue – Seppenwolf on San Pablo, sold by Max Scherr to Bill Miller, both in the pantheon of Berkeley Greats.

Mandrakes

Oh no – another venue!  Just a marker that it opened in 1968.

New Monl

ANOTER VENUE – another marker, opened in 1968.

Nova Express Nova Express 2 Nova Express 3 Nova Express 4

Nova Express sound familiar?  Published in 1964, Nova Express by William Burroughts  was written using the ‘fold-in’ method, a version of the cut-up method, developed by Burroughs with Brion Gysin.

Nova] +Express Boo

Burroughs enfolded snippets of different texts into the novel. It is part of The Nova Trilogy, or “Cut-Up Trilogy,’ together with The Soft Machine and The Ticket That Exploded.

Persian Caravan Pipes Prints and GraphicsRecord City was one of several record stores on Telegraph.  Their print ads in 1968 sure rocked a hippie vibe.

Record City 1 Record City 2 Record City 4 Record City 5 Record City

Sexual Freedom League Shakrespeare Spectrum West Stephen Stephens 2 Titos Tree House Underground Products

2 Steps Up 2 Steps Up 2 Artifactrie Berkeley Playthings 2 Berkeleyt Playthings Grand Illusion Organic Foods Co-Cop Rose Dodd

Screen Shot 2018-09-17 at 7.26.09 AM SensemayaTorodelicStephen TURN OVER BOOKS

Yes, I know – another bookstore.  Yes, I know, technically Oakland.  But – I never heard of it.  That’s enough.

Velvet Rainbow Virgin Sole Workshop

Also found in the Barb were a couple of delicious oh-so-straight-it-hurts ads.

California Jet Set NOT

As Harry Carry was prone to say – Holy Cow!

Hip Guide to America

This I would love to see.  I see no evidence of its existence.  Russia, if you are listening, please help me find the missing Hip Guide to America.

Mustache beard wigs

Granted – it’s San Francisco, but it you were reading the Barb and you really wanted to fit in but didn’t, you could trip over to the City and buy yourself some “hairgoods.”

As I finished the draft of this, my friend wandered in, drawn by my playing Marty Balin singing “Today.”  Loud.

Plum

“In Detroit it was Plum Street for the hippie stores.. The mayor and Governor Romney came to the opening.  I don’t care if George Romney was born on a polygamous Mormon “community” in Mexico, he was a square’s square. Him and the mayor about killed it.

early-grande-001

Digital Camera

Digital Camera

“The Grande Ballroom though was the real deal.  Except for Elvis at the Fox Theater with my sister in ’57 my first concert was Mitch Ryder and the Detroit Wheels at the Grande.  My oh my but those boys rocked hard.”

My friend held out a photo.

Screen Shot 2018-10-07 at 8.32.19 PM

“That’s me on Plum Street in ’66.  Detroit pulsing in me.”

I thanked him for the trip down Detroit memory lane.  What about the Berkeley counterculture stores?

Quirky Berkeley in Berkeley, Calif., is seen on May 12th, 2016.

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2 Responses to Berkeley Counterculture Stores 1968

  1. Ellyn pelikan says:
    January 12, 2019 at 5:58 pm

    What a lovely trip you have taken me on today. Still have my madras bedspread from 2 steps up,,,,it has had many reincarnations, AHHH I remember so many of these places. Thanks as always,

    Reply
  2. doug heine says:
    January 12, 2019 at 7:54 pm

    Excellent ! amazing the things I’ve forgotten but thanks to you they all come rushing back, much appreciated

    Reply

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