San Pablo Avenue is our funkiest boulevard. South to North – it is the street, the avenue, the underbelly. For those of us inclined to romanticize urban life, San Pablo is as good as it gets. It is hard to imagine it being gentrified, but – possible. There are a couple stretches that have been discovered by hipsters, and today’s hipster is tomorrow’s gentrification.
San Pablo teems with life – and with material culture. I present below photographs made in the spring of 2014, cataloging the signs of San Pablo Avenue, Berkeley, California. They inform. They are elements of our fabric. They are alive –
My friend “digs” San Pablo Avenue, and not just Berkeley. His idea of a great day is to drive San Pablo Avenue from south in Oakland to north in Rodeo. He pulled out this photo:
“It ain’t Times Square in 1950 but it ain’t bad.” Point taken, but what does he think about the photos of the signs?