Quirky Berkeley

The Quirky Material Culture of Berkeley

Quirky Berkeley
  • Walkers
  • Help us!
  • Links
  • Blogs/Albums
  • Contact us
  • Latest Posts
  • Quirky Berkeley in the Media
November 26, 2014 by tomdalzell

Movie Theaters: Gone Before We Knew Them

The Berkeley Courier reported on December 12, 1914, that “There are now ten motion picture theaters in Berkeley and there will be more.  There are some people who yet sneer at the motion picture, but they are to be pitied.”   Pitied indeed.

Strolling down memory lane, here are the photos I have found of movie theaters and movie theatres I had not heard of. They were gone before any of us could have known them.

For historic photos of the two Campus Theaters, I draw from Daniella Thompson’s thorough and professional treatise for BAHA .

Once upon a time, the Campus Theater lived at 2440 Bancroft.

Photo: Berkeley Courier, 16 January 1926

The newly completed Campus Theater, 2440 Bancroft Way (Berkeley Courier, 16 January 1926). Source: Berkeley Architectural Heritage Association

Thompson writes: “Within, the luxurious cinema featured a large stage, frescoes, a “Mighty Wurlitzer” organ, and “deep opera chairs” for 1,400 patrons, arranged stadium-style.”  Would you not love to see that?

The Fox Campus Theater in December 1930 (Courtesy of Jack Tillmany)

The Fox Campus Theater in December 1930 (Courtesy of Jack Tillmany). Source: Berkeley Architectural Heritage Association

 

In 1927,the theater was resurrected as a Fox theater.  It stumbled along until 1958.

Berkeley Gazette  January 5, 1929

Berkeley Gazette January 5, 1929

Photo: Berkeley Gazette, 20 November 1958

Conversion work begins (Berkeley Gazette, 20 November 1958). Source: Berkeley Architectural Heritage Association

The renovations left no hint of the grandeur that it had been.  The building now houses the Cal Career Center and a few storefronts.

But – wait.  Anyone who thinks that there is no trace of the old theater doesn’t know Ted Friedman.  A longtime student of Telegraph Avenue, Friedman has “discovered” – noticed for the first time in a long time – evidence of the building’s theater past.

Look at this satellite photo of the building.

Screen Shot 2014-11-24 at 6.49.39 AM

Do you see the structures on the roof of the southern end of the building?  Here is a photo from the street:

"Quirky Berkeley"

It shows the vestigial fly system – the ropes, pulleys, counterweights, and other devices that enabled the theater’s stage crew to fly – or hoist – the curtains in the theater.  The rig on the top of the building is left over from the Campus Theater.  Ted Friedman is a mad genius to have spotted and identified this.  I salute him

The other Campus Theatre, the original one, at 2510 Durant.

campus_theater1916

The Campus Theater, originally the Majestic, at 2510 Durant Avenue. The film screened was the 1916 comedy “Green Stockings.” (The Moving Picture World, 5 August 1916). Source: Berkeley Architectural Heritage Association

It was designed by Walter H. Ratcliff Jr. and built in 1914.  The Moving Picture World described the lobby: “One of the most interesting features of the theater is the lobby, which faces the university grounds. This is about 15 by 35 feet in size, with a red tile floor, and has been fitted up in an unusually attractive manner. Here are tables, old hickory furniture, potted plants and hanging baskets, affording a splendid setting for the posters which are hung in neat frames from the walls and shown on attractive easels. In its general appearance the lobby reminds one of a broad home veranda and is not much different from the entrances to some of the fine sorority houses in the neighborhood.”

It didn’t last five years.  It was many things over the years.  I first remember it as Tower Records.

VHdisplay-2

As in corporate competition for Leopold’s.

Leopolds - Boycott Tower Poster

As in BOYCOTT TOWER!   And then, other businesses.

5f18256961a44e6ba945724cf53597cb

I bought my first VCR from Eid in 1985 when he had his store on Martin Luther King Way. A bunch of us  from work put in a group order and got something of a discount.  It was pretty exciting.

61b49724711c4154b7e75e959759c683

Photo: Daniella Thompson (2013)

The Majestic-Campus Theater building today (photo: Daniella Thompson, 2013). Source: Berkeley Architectural Heritage Association

These  photos show three different incarnations of the theater in the last decade.  The interior?   Tower tarted it up.

Interior

Here is the lobby stripped down several years ago.  Today?

"Quirky Berkeley""Quirky Berkeley""Quirky Berkeley""Quirky Berkeley""Quirky Berkeley"

Holy molly – this is not just a storefront.  This does justice to a movie movie theater heritage.

Moving away from the Telegraph-adjacent Campus Theaters, let’s head west.

Lorin CT

Lorin Theater (1921), James W. Plachek Collection, BAHA Archives. Source: Berkeley Architectural Heritage Association

 

Lorin ext CT

Lorin Theater (1921), James W. Plachek Collection, BAHA Archives. Source: Berkeley Architectural Heritage Association

The Lorin Theatre at 3332 Adeline was built in 1914 by H.L. Beach and W.F. Krahn.  Its interior was remodeled in 1920 by James Plachek.

220px-Enid_Bennett_Trading_Card buster-keaton-the-scarecrow-title-card-pretty-clever-films

The photo above was taken in 1920, judging by the movies advertised.  It closed as a theater in 1954.

Lorin_Theater

Photo: Daniella Thompson (2004). Source: Berkeley Architectural Heritage Association

The facade remains, fitting to a Christian Methodist Episcopalian church.

Chase_03

During the 1923 fire

Opal Building

Source: Berkeley Architectural Heritage Association

The Opal Theatre was in the Chase Building, 2107-2111 Shattuck.  The Berkeley Historical Plaque Society reports: “During Berkeley’s early 20th Century development boom, the F.D. Chase Real Estate Company built this office building across from the Southern Pacific Railway station. Constructed of wood timber framing and brick exterior bearing walls, the building’s exposed rectangular cast iron columns still frame the center storefront openings.”

 

Photo: Berkeley Historical Soceity

Photo: Berkeley Historical Soceity

The IT Theater shared space with Haws Plumbing at 1809 Harmon Street.  It was opened in 1909. That is, I am afraid, the extent of my knowledge about it at this particular moment in time.

Screen Shot 2014-11-24 at 5.47.46 AM

This is the location now.  Recognizable, Sad, much? Ophelia nailed it with “Oh, what a noble mind is here o’erthrown!— The courtier’s, soldier’s, scholar’s, eye, tongue, sword, Th’ expectancy and rose of the fair state, The glass of fashion and the mould of form, Th’ observed of all observers, quite, quite down!”

The Elite Theatre – what a great name! – was at 1507 Shattuck.

Berkeley Historical Society

Berkeley Historical Society

It is just south of Vine on Shattuck. It was designed by John Galen Howard.  And is completely gone.

That’s it.  Here are the theaters/theatres that I know were there but which remain photographless at the moment.

Dream Theatre, 2119  Center

Past Time Theatre, 2483 Shattuck

Rex Theatre, 2137 Center Street

Scenic Theatre, 2057 University

South Berkeley Photo Theatre, 3192 Adeline*

Varsity Theatre, 2064 San Pablo

When I showed these photos to my friend he was going through a collection of Heino albums that Gabby and sent him.  Grateful for a break from Heino, he tapped his fingers a few times.  “I know you can’t leave Berkeley, rules of engagement and all that.  But I can.”

ElCerrito Motor Movies, ElCerrito, CA.el_cerrito_mm_ddel_cerrito_mm_opening

“The drive-in in El Cerrito. It’s where El Cerrito Plaza is now.”  There was a casino there and a dog track.  During the war, there was a trailer park for Kaiser Shipyard workers.  Then a few years after the war they opened the drive-in.

Screen Shot 2014-11-24 at 5.28.32 AM 1664

It was the first drive-in theater in the Bay Area.  It opened on October 11, 1948 with “Green Grass of Wyoming” and “Lightning in the Forest”.

Crime in the Streets poster safari-movie-poster-1956-1020207049

It closed in mid 1950s – exact date of death not presently known.  I have seen the date of 1958, but no proof.   El Cerrito Motor Movies was still open on September 26, 1956; the Oakland Tribune for that date had it running Safari and Crime in the Streets.

That got us off into a discussion about drive-ins.  We agreed that it was something approaching a tragedy that today’s young people will not know the joy of a drive-in movie theater.  He made us tea and I reminisced about taking Julia to the down-and-out El Cerrito Plaza for driving lessons in 2000, about it being rebuilt and expanded and not optimal when Rosalie learned to drive in 2011, and about Charlotte and her soccer team walking there for lunch during soccer camp at El Cerrito High last summer.  The El Cerrito Plaza and my family have history.

He had done a little research and pulled out photos of a couple other nearby drive-ins.

rancho_08_03_50 rancho_marquee

The El Rancho at 1220 Connecticut Avenue, San Pablo, was open form 1950 until 1978.  The San Pablo city council considered it a den of illicit activities and tried for several years to force it to close.  They won.

san_pablo_open_07_29_53

San Pablo Auto Movie at 13224 San Pablo Avenue in Richmond was open from 1953 until 1964.

All of these images are from a wonderful website, the Lost Movie Theatres of Richmond.

Eventually, though, I got back to the movie theaters that were gone before I could know them.  I rinsed the tea cups and saucers and asked my friend what he thought of these photos.  I thought that he might recite, as he is likely to do, Poe:

Helen, thy beauty is to me
Like those Nicean barks of yore
That gently, o’er a perfumed sea,
The weary, way-worn wanderer bore
To his own native shore.

On desperate seas long wont to roam,
Thy hyacinth hair, thy classic face,
Thy Naiad airs have brought me home
To the glory that was Greece,
And the grandeur that was Rome.

Lo, in yon brilliant window-niche
How statue-like I see thee stand,
The agate lamp within thy hand,
Ah! Psyche, from the regions which
Are Holy Land!

 

He didn’t.  Instead he summed it up in three words:

IMG_3677

*I have not found any photos of the South Berkeley PhotoTheatre as it existed 100 years ago (it was  built in 1909 as Luke’s Nickelodeon), but here are a few photos showing it over the last decade:

st_04a2d7dbaebfc11c4dd0a30dbbf21c6clarge1009669_501331396622191_1911199354_o

Posted in Uncategorized. RSS 2.0 feed.
« Heino (!)
Shack Out on 101 »

3 Responses to Movie Theaters: Gone Before We Knew Them

  1. Don Nelson says:
    November 29, 2016 at 3:45 am

    What about the Rivoli on San Pablo Ave. in West Berkeley. Building is still there and artwork
    can be seen inside. I was born and raised in Berkeley and went to many Saturday Matinees there . I live in Ruskin, Florida now and the only theater we have in town is a drive-in.

    Reply
    • tomdalzell says:
      November 29, 2016 at 4:58 am

      I did an entire post on the Rivoli – See http://quirkyberkeley.com/the-rivoli-wow/

      Tom

      Reply
      • Karen Fazio says:
        August 5, 2023 at 3:08 pm

        Thanks for remembering the Rivoli on San Pablo, near University Ave!! For .25 a serial, a cartoon, popcorn or candy and drink. Kids would roll tires down the metal stairs from the balcony exit, two stories down.

        Karen Fazio
        Berkeley from 1944 to 1962

        Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Here you will find photos of the oddball, whimsical, eccentric, and the near-rhyme quirky material culture of Berkeley.
Read More

Subscribe

Categories

  • Animals
  • Architecture
  • Cars, Trains and Planes
  • Food
  • Gone
  • Graffiti
  • Ma
  • Mailboxes
  • Major Quirky
  • Miscellaneous
  • Murals
  • Painted
  • Peace
  • Signs
  • Walks

All content © 2025 by Quirky Berkeley. Base WordPress Theme by Graph Paper Press