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June 9, 2014 by tomdalzell

The Droste Effect / Infinite Digression / Self-Indulgence on Steroids

My term “infinite digression” is a cute, clever, AND brilliant allusion to “infinite regression.”

Escape Planet

I think that the term “infinite regression” is first heard in the 1971 movie Escape from the Planet of the Apes.  Dr. Otto Hasslein explains the appearance of intelligent apes from the future in the present day: “Time can only be fully understood by an observer with a god-like gift of infinite regression.”

Droste

It is more broadly called the Droste effect, the recursive appearance of a picture within itself in a spot where a picture would logically appear.

It is known in the art world as mise en abyme (placed into an abyss).   In fractal geometry, the term would be “strange loop” or “tangled hierarchy consciousness.”  It occurs when moving through a hierarchal system, you find yourself right back where you started.

When I think of the infinite regression / the Droste effect / mise en abyme / strange loop / tangled hierarchy consciousness, I think of Land O’ Lakes butter from my childhood.  I noticed her recursive appearance.

landolakes_consumer_logo

There are many other examples in packaging and brand images:

StrongWhiteBearBeerBottleLabel

StrongWhiteBearDrosteBeer Repetition-Pearsrepetition_apples

index brand

beatons_cranberries mic-check_bears-repeating oscar_yams_00 Screen Shot 2014-06-09 at 1.09.43 PM vtoprow

Kitchen Kleanser imagesCardhouse-Cachamai

DSC06489

smiletobacco Royal Baking Power jell-o camembert-monks

 

CAMEMBERT 1 quakeroatsvig1LangsDrosteBunnyBox2012Stratocaster062

what-is-borax

6a00e54f0014bd88340120a5ab4d58970c

43c7f81c2ffb45ee39f110cc2ef21672

turtle_wax

6a00e54f0014bd883401348667bc5c970c

main-qimg-6f604d4f7f275b844599cd0637c9e8d2-c

6904176_droste-effect-kids-food-packaging-beach_t2b3027f3

smurfs

Etc.  And so on.  Infinitely.

11707537_1592909817641289_5392424931114202035_n

Not really.  Just and so on.

I showed these to my friend.  He has a couple of phobias, true phobias.  Thomas the Tank Engine.  Hello Kitty.  Circus clowns.  And, it turns out, all things Planet of the  Apes.  He nearly shut down seeing the poster and needed some quick intervention to keep him leveled out.  He giggled at the images and then went to retrieve this.

Pink Floyd, Ummaguna

“Ummagumma, double album, Pink Floyd. Released October 25th 1969.  I was at Winterland that night.”

Grateful Dead Winterland

“Hot Tuna, Jefferson Airplane, the Dead.  “Dark Star” was jammed out beyond words, lots of teases.  Jerry was awesome.  And this is infinite regression, no?”

If “this” referred to the Pink Floyd album cover, yes, it is the Droste effect.

He showed me an old Ace Backword cartoon:

15338632_1522469424433108_172093662788169698_n

Yup.  That’s one for sure.

And then he whipped out a Mad Magazine cover.  “And this?”

4dc05080f3cfc.image

Yes, in fact, I gave him that. He handed me this too, which I had not given him.

78609079_10218217696327984_1148731532081364992_n

To prove that he was hip to contemporary popular culture, he Googled one more image, the opening credits from “Modern Family.”

opening-credits-Cam-and-Mitchell

OK – an interesting variation.   But enough about him and his images, what about me, what about the photos I collected?

IMG_3677

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